Companies and enterprises usually uses logo, design and specific set of words to give unique recognition to the products so that they can protect their brand name from being imitated.  The marks that these companies use for their business are known as a trademark. With the help of trademark, consumers can easily identify the brand, quality and origin of the product. Also, every organisation must have a unique identification so that it can stand out of the crowd and establish an exceptional individuality in the market. To have the trademark registration, you need to apply for the trademark to the registrar of the trademarks. But there are chances that your application for trademark may be rejected on the grounds of several reasons. This blog will guide you through the way how one can overcome the trademark objection.What is a Trademark and Which Acts Govern the Trademark Registration?What is Trademark Objection?Grounds on which a Trademark can be objected:What are the key reasons for the Trademark Objection?How to respond to a Trademark Objection?ConclusionWhat is a Trademark and Which Acts Govern the Trademark Registration?Trademark is a kind of intellectual property that consists of a logo, design, expressions and recognizable signs that distinguish it from their competitors or counterparts. The Trademark Act, 1999[1] governs the trademark laws including registration, protection and punishment. What is Trademark Objection?When an applicant applies for the Trademark registration, the examiner goes through the application form for verifying the authenticity of the trademark. In case, the trademark examiner objects to the application due to some reasons, the registrar will ask for valid reasons to prove your point. It is usually the third party who opposes to the registration of the trademark.Grounds on which a Trademark can be objected:Trademark ObjectionUse of Misleading marks or symbolsDeceptive marks are those marks which create confusion among the public and misleads them. If the trademark examiner feels that the trademark can misguide the public in terms of its use, nature or quality, then he can raise an objection. Furthermore, the applicant can apply for exemption of goods and services by filing TM-16.Lacking DiscretenessIf any trademark creates a dilemma in the eyes of the consumer and does not help them in identifying the goods or services, then an objection can arise.Existence of an Indistinguishable trademarkWhen your trade is identical to an already registered trademark, then an objection can arise. The owner must check the trademark database before finalising the trademark so that you can form a unique trademark.For example: If someone wants to register the brand name as Sir Leathers, then there is a high chance of rejection as it represents the brand name Sri Leathers.