How To Ensure Your Service Survives - When Others Do not. John Gale is the Principal Consultant and Manager of ArmaterraNova. For access to the website's sources merely sign up. John Gale's point of view is distinct. In addition to his fifteen-year experience as a consultant, he has actually been employed by services in a range of functions, practised legislation, had and also taken care of businesses, instructed MBA classes, as well as dealt extensively with family service problems. His years of experience in collaborating with owner-managed services has taught him that each business is unique. Having respect for the success of the entrepreneur in developing business, he recognizes that typically the capability of the entrepreneur-founder does not include administration skills or experience.